According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Social Media Trends in 2025
Strategy & Insights
In 2025, brands must focus on authenticity, community, and agility on social media. Learn the top trends shaping the digital landscape and how to stay…
Why Perspective Matters
Strategy & Insights
In 2018, Michigan’s Best embraced first-person storytelling to immerse viewers in Michigan’s magic. As AR and VR evolve, this perspective is key to staying ahead.
Did Anyone Help You Shop Today?
Strategy & Insights
Discover how AI transformed Black Friday & Cyber Monday 2024 with $131.5B in sales, 17.3% growth, and hyper-personalized, seamless shopping experiences.
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