According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
What Only You Can Do
Strategy & Insights
How brands succeed by focusing on their unique strengths rather than chasing trends.
Performance vs. Brand
Strategy & Insights
Explore the balance between performance marketing and branding to drive both immediate and long-term success.
Google Gets AI Supercharged
Strategy & Insights
Discover Google's new AI features for Ads, Search, and Performance Max. Optimize campaigns with Advance Local's expertise for better results and higher ROI.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
