According to Global Web Index, Social Media has an important role to play in the purchase journey.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
INDUSTRY INSIGHTS
Blog Posts
Why Knowing Your Customers Beats Trend Chasing
Strategy & Insights
Stop marketing to stereotypes and start connecting with real people. Authenticity isn’t a trend—it’s what your audience expects.
Spend Where Your Audience Actually Is
Strategy & Insights
With consumers spending most of their media time online, digital channels have not only grown but transformed, creating new opportunities for audience engagement.
What Only You Can Do
Strategy & Insights
How brands succeed by focusing on their unique strengths rather than chasing trends.
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