HOLLY LAURENCELLE

Senior Sales Manager, Advance Travel & Tourism

Marketing Strategist and Speaker on Destination Marketing and Data-Driven Strategies

With over a decade of experience in sales and marketing, Holly specializes in destination marketing. She brings a wealth of expertise in creating effective brands and engaging travelers through every stage of the travel buying cycle. Her dynamic approach, commitment to client success, and passion for adventure have positioned her as a trusted advisor in the travel industry.

As a speaker, Holly captivates audiences with her deep understanding of content strategies, the four stages of travel, and actionable insights into why key events in Google Analytics 4 (GA4) matter when presenting to stakeholders. She also delves into the significance of location data service platforms in building robust marketing strategies.

Holly’s energetic and insightful presentations inspire audiences to think strategically and implement innovative solutions in their marketing efforts. Whether guiding destination marketers or empowering brands to connect with travelers, she offers the tools and inspiration to drive results.

Areas of Focus

• Crafting Content Strategies That Drive Engagement

• Understanding the Four Stages of Travel to Influence Buyer Decisions

• Unlocking the Power of Key Events in GA4 for Stakeholder Reporting

• Harnessing Location Data Platforms to Elevate Marketing Campaigns

Our Speakers in Action

Eric can introduce new ideas and make them a realty within the hour. As media is ever-changing in this fast-paced environment, Eric will inform his audience of current industry trends and how to implement those trends back in the office.

Anita Lindsay Michigan Chamber of Commerce
In a market that is very segmented it can be tough to get the attention of potential and existing customers. Eric [Hultgren, of MLive] helped us recognize the need to focus on making our customer "the hero" in our business scenarios for sustainable success.

Rick Vuyst Flowerland
Excellent presentation, I feel this is very relevant to the way we operate our sales business currently and reminds us how important SOCIAL SELLING is!

Michigan Office Solutions
Eric Hultgren speaks to his audience in a relevant, dynamic way and knows how to keep his listeners engaged. From seasoned professionals to budding entrepreneurs, Eric can introduce new ideas and make them a reality within the hour.

Michigan Chamber of Commerce
The speakers were phenomenal – I really appreciated the breadth of knowledge and diverse backgrounds

MLive Women's Summit attendee

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