Social Media Is A Language. Get it Right!
Every social media channel is different, with a different culture and language. How consumers interact with brands varies by channel, and as an advertiser you’ll want to get it right.
The 3 Most Important Things
to Know About Social Media
From Facebooks 2.2 billion (yep—that’s billion with a “B”) active users, 72% of which boast a household income of $75,000 plus, Facebook is a noisy advertising environment that requires a pay-to-play mentality.
Six of ten adults have an active Instagram account, and while owned by Facebook, Instagram hasn’t fallen victim to the brand confusion that can occur with acquisition.
500 million tweets get sent daily on Twitter. With one of the worst visual environments and limited characters to tell your story, this channel prefers the quick witted and authentic brands. Linkedin, Pinterest and Snapchat also have unique environments deserving of study.
Need the guide to audience size and demographics for each of these platforms? Look no further.
INDUSTRY INSIGHTS
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Stop marketing to stereotypes and start connecting with real people. Authenticity isn’t a trend—it’s what your audience expects.
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With consumers spending most of their media time online, digital channels have not only grown but transformed, creating new opportunities for audience engagement.
What Only You Can Do
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How brands succeed by focusing on their unique strengths rather than chasing trends.
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