In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, MLive.com released a…
In our partnership with an established, growing real estate firm encompassing 6 states, MLive Media Group crafted a strategic approach, that would simultaneously brand the…
The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…
The impact the industry has on people and businesses outside its industry is the largest in the nation, with every $1 spent in manufacturing generating…
Prior our partnership, West Park Animal Hospital ranked well organically, and was seeing appropriate results. But with a closer look, it became clear that our…
Over time, the strategy has grown into a model that maintains consistent branding while amplifying special events and other planned promotions episodically. This model serves…
In February and March, just as the political advertising juggernaut was gaining momentum, the pandemic crushed the best-laid plans. So what now? What do you…
The sweepstakes opened on November 19. On December 3, an approximate 120,000 emails were sent to those that have opted into MLive communications. Between these…