In evaluating patient responses to our Q4 2023 survey, we saw distinct patterns of behavior and preferences emerge, especially in the area of choosing a provider or a specialist.

If you knew what influences a patient to choose a provider, how much better might your marketing strategy become?

If you knew what influences a patient to choose a provider, how much better might your marketing strategy become?

How do you choose a specialist?

(Select all that apply)
517 - The specialist was recommended by another healthcare provider
207 - The specialist was recommended by a family or friend
194 - The specialist was part of my insurance plan and had a profile on my insurance provider’s website
116 - The specialist had positive online reviews
11 - The specialist advertising made an impression on me
8 - I read an article they wrote online
6 - I read about the specialization on social media

Are you interested in seeing the full study?

Our healthcare experts will share the results in a webinar this February. Signup to watch the webinar and get the full study for your own use!

Learn More and Register

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