Start 2019 off right, by taking a little time to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and Kate Mudgett to learn some social media fundamentals. What is an Organic Post, how is this different from a Paid Post and how should the differences be informing social media campaign tactics?
We also look at some of the pieces that will play a vital role in social media success in 2019 (hint, fantastic creative is part, but not all, of the answer).
Finally, there is something between Organic and Paid – Boosted Posts. When does this make sense and what are the benefits? Check out the conversation between Eric Hultgren and Kate Mudgett to learn more.
INDUSTRY INSIGHTS
Blog Posts
All They Want for Christmas
Content & Creative
Why do we start celebrating the holidays earlier each year? From Mariah Carey's anthem to shopping trends, explore the psychology behind holiday nostalgia.
Why Knowing Your Customers Beats Trend Chasing
Content & Creative
Stop marketing to stereotypes and start connecting with real people. Authenticity isn’t a trend—it’s what your audience expects.
Spend Where Your Audience Actually Is
Content & Creative
With consumers spending most of their media time online, digital channels have not only grown but transformed, creating new opportunities for audience engagement.