Teenage decision makers are your primary audience, with their influential guardians a close second. With 294.15 million smartphone users in America and 13% of millennials (and younger) on their phones over 12 hours daily (techjury), you must provide a space for research and connection to be built where these young consumers are seeking it. In this space, converting research to a request for information is often optimized, but users must take to desktop for the CommonApp, creating a disconnect between research and conversion.

7% of Google searches are looking for healthcare answers, according to the search giant, the majority of which are made using voice search or a mobile device. And if evidence of mobile access to healthcare answers and providers is needed, one can look to the growth of healthcare apps throughout the pandemic. Just shy of 10,000 medical apps available on Google Play worldwide were added between Q1 2020 and Q1 2021.