Times are uncertain, to put it mildly. None of us understands yet the gravity of downstream effects there will be to COVID-19, but all of us are speculating. During this downturn, there are a few marketing tactics you can fall back on: trusty efforts that pay off for very little investment (if any). Here’s a quick list:
If you have an email list going, engage with your audience. Communicating about what is happening in the world and how it’s affecting your business is step one. Be genuine but positive. Your customer base will care, even if they don’t respond. You can use plain text emails, though the best option for this is an HTML based email, easily crafted with any number of email services like Constant Contact, Emma, or MailChimp. Need advice on getting started? Check this out. Want to talk to an expert for FREE ADVICE? We’re doing that, too.
Social Media
Now is the time that your voice will matter most. The time spent online during this crisis has skyrocketed, with person-to-person contact being relegated to tagging friends, hashtags and posting. Organically, your brand’s voice should be present in the feeds of your fans. Remember that email list above? Try list-matching for the first time. Or take advantage of Facebook’s retargeting feature. This may be the right time to learn the difference between organic, boosting and paid advertising and put them to use for you.
Content
To support both of the above, consider what you’ll say. Content comes in many forms, and it doesn’t need to be hard. But the most important part is that you write it down and follow a plan. Get started with these tips for beginners.
We are all in this together. The MLive team is hearing first-hand how COVID-19 is rapidly changing how Michiganders are doing business. At MLive Media Group, we are working hard to adjust in light of the new needs we are hearing from our valued clients and others. This blog is one way we are responding. Have a particular need? Send us a note at marketing@mlive.com.
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