Commercials aren’t storytelling. Whether in the form of words, images, or video your advertisements are simply assets developed to show the best version of your business or tell the scripted elevator speech told hundreds of times before. More often than not these tell the who, what, when, and where, but also the “how much.” These advertisements are crafted for the actions they drive, not for the story they tell. You measure their success in the clicks, conversions, or inventory number.
Commercials come easy. Stories make you work for it.
When a story is told well, it’s clear to the audience that the purpose was to inform, entertain, or give. All the best stories generate visceral responses in sentiment, the least measurable element of a campaign. What marketers call “content strategy” really means “managing emotions,” and that doesn’t always show up in Google Analytics.
INDUSTRY INSIGHTS
Blog Posts
Exclusive Sponsorships of Sports Content on MLive
Content & Creative
Align your brand with Sports Fans using these exclusive sponsorships of sports content on MLive.
Paid vs. Organic Social Media: Why You Need Both
Content & Creative
In this article, we’ll delve into the intricacies of social media strategies, demystify the difference between organic and paid approaches, and reveal why a harmonious…
FREE DOWNLOADS: Insights Driving Higher Ed Campaigns in 2024
Content & Creative
Gain insights into maximizing marketing ROI through emerging channels, personalizing student outreach for superior engagement, and optimizing campaigns for measurable results. Don't miss this opportunity…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.