If you have over 10,000 followers and have turned on the Facebook top fan badge, you’ve heard this from your community recently. Top fans will receive an icon next to their name that identifies them as the most active on your page. Perhaps they are your advocates when you are not there. But once you have people in your ecosystem that have been awarded the badge, how do you keep them? What can you do with the badge? How can you get more top fans?

These are all great questions but before we answer this, let’s do a little business math. On average your Facebook page represents around 1-5% of your total audience. This would mean that top fans are a tiny sliver of that audience. This is great because they love you. But don’t make sweeping changes to your brand because of them. You wouldn’t leave 90% of your actual audience behind because a small minority pushed you into a direction they thought was necessary.

That doesn’t mean top fans are bad or even evil, it just means we need to understand who they are and what stake they have in the company, remembering the percentage of your followers they truly represent.

Here are three quick things you can do for “top fans” to continue to treat them with some surprise and delight for being your most invested followers.

The top fan is a fun badge that allows businesses to dig a bit deeper into their relationships with customers, turning those advocates into superusers who will continue to give feedback, be interested in beta products, and share the word about your product.