New product features, new ways to use your best seller, new customers for your business, whatever the subject of the list, a list is a great way to generate written content (or, even better, a visual such as an infographic.) It isn’t a mistake that the first item on our list of ways to generate content is, in fact, a list.

Write a story, take photos, or generally focus on the biggest and the smallest. This could be literal, like a story of your entire footprint and of the small town where your business is headquartered. Or, it could be something surrounding the product as a whole, and then descriptions of its components. Whatever you pick, make sure the juxtaposition is strong.

Capture the sounds of children seeing your latest book for the first time. Manufacture Tupperware? Why not capture the sounds of a lunchroom. Get creative and experiment with what might tell a tiny version of your story.

For this how-to-video, I’m introducing a visitor to our office, my Mom…”

Give a taste of your expertise in whitepaper or handout format. Be sure it includes your contact information!

Podcasting often means you don’t have to write it down—but instead tell the story around a table comfortably.

The owner, founder, or a key customer is a great place to start.

Show how to use your product in detail.

Show the history of your product launch, organization, or groups it serves.

Tell the story of a charity you support. Show images of your staff volunteering.

The story will be more enjoyable if it isn’t just “this is Jeff, he’s been here for 12 years”

Try something like this.