Murdick’s Fudge of Mackinac Island partnered with MLive Media Group for a sweepstakes promotion, offering five free slices of the delicious fudge to the lucky winner. This sweepstakes was promoted on MLive.com, touting the giveaway, and inviting the audience to enter to win. These digital display ads offered an introduction to the offer and to the fudgery. But the real results came when an email communication was sent to MLive readers.
The sweepstakes opened on December 6, and included an email blast to an approximate 65,000 person audience. In less than a week’s time, on December 13, some 3,761 individuals had entered to win five slices of Murdick’s Fudge. Of those, 2,617 (or nearly 70% of them) indicated they’d be happy to receive future communications from Murdick’s.
In less than one week’s time 3,761 individuals had entered to win five slices of Murdick’s Fudge.
Interested in starting your own sweepstakes program? Please fill out the form below:
Pictured above is the email blast used to help promote the Murdick's Fudge giveaway.
INDUSTRY INSIGHTS
Blog Posts
What Only You Can Do
All
How brands succeed by focusing on their unique strengths rather than chasing trends.
Performance vs. Brand
All
Explore the balance between performance marketing and branding to drive both immediate and long-term success.
Google Gets AI Supercharged
All
Discover Google's new AI features for Ads, Search, and Performance Max. Optimize campaigns with Advance Local's expertise for better results and higher ROI.
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.