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The world is wholly different.  As a business owner or operator, you are already adjusting the way to go to market, serve your clients or customers, and message them with relevance. Surely your business model has been impacted and the unanswered questions are lingering. In this e-Book, our marketing professionals provide insight on what’s occurred and how it is changing the business landscape. We’ll offer tips on how to serve your customers in new ways, and offer suggestions about messaging, affordable marketing solutions, and things to think about as we navigate what’s next.

How the Business Model Has Changed

• Reframing the Pro Forma
• Cost of Goods, Then and Now

Customer Engagement Through Re-Entry

• The Decision Journey
• The Adoption Model

Customer Relationship Management

• Making Use of Data you Already Own
• Tracking and Building Your Audience

Marketing Now, Affordable Options for Right Now

While we all want things to feel familiar again, reality dictates that change will be substantive and, depending on Stay at Home orders in your state, may affect your business more than others.