As travel marketing experts, we connect travelers directly to you.
Our foundational principles rest on three essential pillars: data-driven insights, strategic audience engagement, and exceptional delivery and results. Advance Travel & Tourism and MLive Media Group, divisions of Advance Publications headquartered in New York City, are leading forces in the digital marketing landscape. With offices nationwide, we are a leading force in the digital marketing landscape. Our travel marketing experts are here to assist you in promoting your unique destination. Your campaign will be tailored to your story.
You Want more Visitors. Guide them to your destination.
Before booking, tourists go through a dreaming and planning phase for their journey. It’s crucial that your destination or attraction captures their attention during the vacation destination selection process. Our travel marketing experts leverage first-party data, decision-making insights, and market analysis to deliver targeted messaging across search, social media, display, and content, along with local or influencer recommendations.
Beat the competition by putting your brand in the minds, feeds, and faces of visitors at the right moment.
Reaching your Audience well beyond our site and Newspapers
You know your audience. Our travel marketing experts can find them, wherever they are in their internet travels. While we may have the number one news and information site in Michigan (Comscore, 2023), we know that your audience is much larger than our own sites. We can find and serve this audience your ads, content, engagement tactics, and more, wherever they are and on whatever device they are using. Our travel marketing campaigns are crafted to build relationships, not spam your prospects. Using omni-channel efforts, our travel marketing experts work hand-in-hand with our client partners to achieve their named goals. It’s simply how we do business.
Enhance your business with our cutting-edge solutions
Marketing Strategy
- Segmentation
- Data Analysis
- Predictive Analysis
- Messaging Profiles
Video Marketing
- The Best Way to Share an Experience in the Least Amount of Time
- Full Production and Distribution
Content Curation
- Professional Researchers and Writers On Staff
- Blog Posts
- Sponsored Content
- Social Posts
- Press Releases
Search and social media marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Content & Distribution
- Automated Optimization
- Expert Management & Reporting
Digital Marketing
- Digital Display + Remessaging
- Full Creative Services Available
- Responsive Rich Media Available
- Target by Geo/Demo/Behavior
Marketing Analytics
- Thorough Campaign Reporting
- Data Append
- Ad Tracking & Measurement
- Conversion Rate Optimization
Your Ideal Campaign Helps Your Audience Dream about Your Destination
The industry is experiencing a shrinking decision journey, making engagements throughout the dreaming and planning stage for travelers even more critical. Is your campaign able to capture attention and drive action in fewer than 60 days? Fewer than two weeks? Without this critical component, you may miss potential visitors that are booking within an abbreviated window of time.
Travel Intender Audience Targeting
Search Expertise
Data Analysis
Digital Display
Meaningful Content
EXPLORE OUR SUCCESS STORIES IN ELEVATING TRAVEL BRANDS’ PRESENCE AND REVENUE
Case Study:
Mackinac Island Tourism
Mackinac Island Tourism identified a need for a refined, laser-targeted digital campaign. Increasing site traffic and conversions on mackinacisland.org would be the leading indicators of how the island would pace with regards to room revenue. This campaign saw an increase in ROI of +41.7% in 2 years. Web Sessions were up 30.9% and hotel conversions increase by 39.2%.
Case Study:
Visit Detroit Partners With Advance Travel & Tourism to Drive Record NFL Draft Attendance
Visit Detroit looked to Advance Travel and Tourism to leverage statewide reach and significant first-party data to build a high-frequency campaign meant to bring exceptional awareness to the region about the NFL Draft event. The 2024 NFL Draft was attended by over 775,000 fans. This was a 29% growth over previous attendance records.
Case Study:
National Corvette Museum
The National Corvette Museum and Advance Travel & Tourism partnered together to begin a campaign that was heavy on awareness to attract more potential visitors as well as engagement and planning tactics to increase ticket sales and conversions on site. Ticket purchase click goal conversions increased 359% over the previous period, and increased 205% over the previous year. Advance Travel campaigns made up over 15% of total website traffic.
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