Building meaningful connections is essential for students during their college journey.
MLive Media Group partners with Advance Education to specialize in higher education marketing. As part of Advance Publications, one of the nation’s largest media companies and a pioneering force in the digital marketing landscape, our customized enrollment campaigns prioritize student success and align with your institution’s objectives. We place a strong emphasis on fostering meaningful connections between you and your students.
People pursue higher education for diverse reasons and each student's educational journey is indeed unique!
Whether it’s high school freshmen envisioning college life, seasoned professionals exploring new career paths, or returning learners pursuing graduate degrees, each student’s journey is unique. We understand the significance of decisions for students and their families, and we’re here to help you craft a successful plan. Whether driven by life transitions or natural progressions after graduation, we ensure a seamless and empowering student experience.
Just as no two students are alike, each institution is distinct. Recognizing this uniqueness, we advocate for customized marketing campaigns. By mapping student journeys across 2-year, 4-year, graduate, and vocational programs, we assist you in charting a data-driven path to success.
Prospective students take various factors into account, including parental expectations, location, and tuition costs. Our role is to streamline this process by helping you attract students and investing in their achievements.
People pursue higher education for diverse reasons and each student's educational journey is indeed unique!
Whether it’s high school freshmen envisioning college life, seasoned professionals exploring new career paths, or returning learners pursuing graduate degrees, each student’s journey is unique. We understand the significance of decisions for students and their families, and we’re here to help you craft a successful plan. Whether driven by life transitions or natural progressions after graduation, we ensure a seamless and empowering student experience.
Just as no two students are alike, each institution is distinct. Recognizing this uniqueness, we advocate for customized marketing campaigns. By mapping student journeys across 2-year, 4-year, graduate, and vocational programs, we assist you in charting a data-driven path to success.
Prospective students take various factors into account, including parental expectations, location, and tuition costs. Our role is to streamline this process by helping you attract students and investing in their achievements.
Our Capabilities
Advance Education drives enrollment growth by creating highly customized marketing campaigns that align with each institution’s specific enrollment objectives.
We combine innovative, customized strategies with our deep understanding of higher education. This fusion of fresh insights and proven wisdom empowers us to create compelling and impactful higher education marketing campaigns. Our goal is to help higher education institutions achieve their specific objectives, which include:
- Enhancing brand visibility by strategically leveraging various channels, including social media platforms and optimizing search engine results.
- Enhancing student diversity by revitalizing student recruitment initiatives.
- Enhancing student retention rates through improved student services.
- Strengthening alumni engagement over the long term.
Whatever your objectives may be, Advance Education utilizes our enrollment strategies to support you in achieving them.
Undergraduate Recruitment Solutions
In a competitive landscape where nearly 4,000 higher education institutions vie for prospective undergraduates’ attention, Advance Education utilizes data-driven insights to craft personalized enrollment marketing campaigns. These customized strategies empower institutions to achieve their enrollment objectives.
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Graduate Recruitment Solutions
Over the past decade, the number of Americans holding graduate degrees has increased by 50%. This growing demand highlights the significance of a targeted higher education enrollment marketing strategy. At Advance Education, we specialize in crafting personalized, narrative-driven campaigns supported by data. Our objective is to connect higher education institutions with prospective learners, driving enrollment and promoting student success.
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Continuing Ed Recruitment Solutions
While the typical college student falls within the 18 to 23 age range, there’s a growing cohort of students aged 24 and older who are returning to post-secondary education after a hiatus. To effectively engage with adult learners, higher education institutions should create flexible marketing campaigns that address the unique considerations of continuing education for adults. At Advance Education, our specialized higher education marketing agency designs personalized, focused enrollment campaigns to establish enduring connections with adult learners.
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Vocational Recruitment Solutions
Technical and career education programs significantly differ from more conventional academic programs. As a result, strategic marketing plans also vary across different student segments. Whether students are preparing for culinary arts, honing elite blue-collar skills, or venturing into emerging technical fields, they all seek pathways to careers in industries that promise a bright future.
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CASE STUDIES
Case Study:
1.69% CTR Overall for Tri-C
Cuyahoga Community College (Tri-C) has been a cornerstone of accessible education in Northeast Ohio since 1963. Their recent campaign achieved an impressive overall click-through rate (CTR) of 1.69%, surpassing industry benchmarks and showcasing the effectiveness of their chosen strategy. Ongoing creative refreshes and optimization efforts contributed to positive performance. Notably, paid search yielded exceptional results, emphasizing the effectiveness of targeting relevant keywords.
Case Study:
College slashed acquisition costs and boosted enrollments by 55%
A large university in Colorado was grappling with enrollment challenges. Their cost per acquisition (CPA) exceeded $100, and enrollments were declining. To address this, they sought to lower their CPA and increase enrollments. Our strategy successfully achieved a 60% reduction in CPA and a 55% boost in enrollments.
Case Study:
A medical and nursing career training facility increased enrollment with online video marketing
A medical assistant and nursing career training facility sought to boost enrollment and attract more leads from prospective students. Our recommendation was to introduce an online video program. By creating 30-second spots, the facility could tailor their messaging to different education levels and aspirational goals. As a result, they achieved a remarkable 37% increase in form-fill conversions directly attributable to this strategy, and their enrollment surpassed the previous year by an impressive 145%.
As the world changes, so do the requirements of your institution, and the needs of your students evolve. That’s why we tailor our unique approach to align with your specific institution. Our goal is to foster meaningful human connections that empower students for success.
Achieving outstanding results no longer demands excessive effort. Our streamlined enrollment marketing ensures effectiveness, freeing you to concentrate on your students.
If you’re prepared to enhance your institution’s marketing strategy, don’t hesitate to get in touch with us. Let’s embark on this transformative journey together!
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