The advertising industry must keep pace with the growth in the cannabis category. Rife with challenge, laws and regulations at the Federal, State, and even County level can make advertising tricky. Many cannabis-related businesses are questioning how to stand out in a market so heavily regulated. The good news: there ARE strategies these businesses can use to advertise products and services.
Navigating Regulated
Advertising Options
Good News for Cannabis Marketing
To obtain new users, quality branding and experience are equally important. Attracting customers from competitive dispensaries via geo-fencing and/or targeting “in-market THC” means geo-targeting across a programmatic network. MLive can help drive this dual strategy by utilizing 1st and 3rd party data, building audience segments based on the behaviors of your prospective customers. We’d also recommend a creative strategy to compliment this strategy – serving the right ad to the right user. Need a partner to help you navigate an omni-channel strategy? You’ve found us!
Data & audience targeting
Cannabis marketing requires best-in-class promotions. We use data you already have, plus first- and third-party data we own. Together, these drive activity and generate results. Combine audience targeting with meaningful content served with impactful creative. Together, we’ll build strategies centered around the prospects and audiences you strive to attract. We know how to find your audience wherever they are online.
Conquesting
Using geo-targeting, we can target competitive locations and serve your ads to parties we know are interested in the products you sell. Then we message then later, and track that user to your brick-and-mortar store. Taking customers from your competitor is within your reach.
CANNABIS INSIGHTS EVENTS
MLive’s Cannabis Insights events provide industry leaders and insiders the ability to learn, network, and grow from one another. Each event also provides partners with an outlet to connect with the broad public of Michigan, giving them the opportunity to create relationships and build trust through MLive.com.
What We Do
HERE'S HOW
Business Consultants
Our consultants make your internal team stronger, without adding staff.
Media Specialists
Placing your marketing messages within Michigan’s number one news source is just the beginning. We do digital at the local, state and global levels, targeting audiences by geography, demographics and behavioral characteristics.
Lead Generators
We grow businesses we partner with, and marketing isn’t the only way. Lead Generation is a specialty, using data you already have to create your next best customer.
Our Expertise
READ A SUCCESS STORY HERE:
Cannabis Consumer Research Drives Better Marketing Decisions for MLive Customers
52% indicated the Budtender has a large influence over what they purchase. Only 9% of consumers described the Budtender was not at all important to their purchasing decisions.
READ A SUCCESS STORY HERE:
Geo-fencing Targets the Competition
In the rapidly emerging market of retail cannabis, our client has store locations in multiple states and continues to expand.
READ A SUCCESS STORY HERE:
Frequency Models Impact Consumer Response In Cannabis
With a brand centered around holistic health and wellness, Nature’s ReLeaf came to market before the boom, and have expanded their operations to build upon Michigan’s industry growth.
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WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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