Digital Trends

For those newer to digital, you may be questioning if you can navigate such an enormous space. You may need some assistance to fully understand all the decision making that must be done, but in truth, digital offers something that television and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who your true audience is and adjust to their preferences quickly.

What are the digital trends you should be considering?  This list is by no means comprehensive, and every digital advertising firm will have their own list. But what follows are a few we’d like to share.

As per Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.”  Can’t quite jump in with this trend? We get it. Start small with automations.

You can’t ignore that content is king, but don’t forget that content is anything you want it to be. A gallery. A single image. A produced video. A series of quotes. Get inventive, and keep it coming, being sure that it originates on a site native to your business and is shared from there.

Slide shows aren’t enough. But it doesn’t need to be highly produced. It could also be user generated! More than half: 52% of consumers say that watching product videos makes them more confident in online purchase decisions

Get intentional with your organic feed. Your social media presence is among the first places visited by potential employees, or potential patrons. This is a place to cultivate your branding and involve your audience. People are eating up the “stories,” so consider that a premium opportunity.

63% of US adults use a voice-operated assistant. Of that number 53% are on their phone—fully mobile and getting answers on the go. 46% of voice searches users look for local businesses. If you aren’t considering the implication of real time answers for consumer questions, you’re ignoring a landscape that’s shifting beneath your feet.