While the creative process may differ slightly from person to person, the overall themes stay constant. Define the goal, understand the client, get inspired and create. But how each goes about those tasks may differ. What similarities or differences do creatives in different fields share? We brought a Videographer and Creative Strategist together to discuss the topic of the creative process.
Listen as Myron Stanley and Andy Madson-Olson dive into the process of producing creative for clients. The ways they source inspiration, how they conceptualize, and what the journey is like working towards a finished product.
INDUSTRY INSIGHTS
Blog Posts
How Dad Jokes Accelerated a TikTok Account
Content & Creative
When creating content for social media, consistency and clear audience expectations matter as much as quality. A 34-day TikTok experiment with Christmas dad jokes showed…
Social Media Trends in 2025
Content & Creative
In 2025, brands must focus on authenticity, community, and agility on social media. Learn the top trends shaping the digital landscape and how to stay…
Why Perspective Matters
Content & Creative
In 2018, Michigan’s Best embraced first-person storytelling to immerse viewers in Michigan’s magic. As AR and VR evolve, this perspective is key to staying ahead.
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