While the creative process may differ slightly from person to person, the overall themes stay constant. Define the goal, understand the client, get inspired and create. But how each goes about those tasks may differ. What similarities or differences do creatives in different fields share? We brought a Videographer and Creative Strategist together to discuss the topic of the creative process.
Listen as Myron Stanley and Andy Madson-Olson dive into the process of producing creative for clients. The ways they source inspiration, how they conceptualize, and what the journey is like working towards a finished product.
INDUSTRY INSIGHTS
Blog Posts
Why Knowing Your Customers Beats Trend Chasing
Content & Creative
Stop marketing to stereotypes and start connecting with real people. Authenticity isn’t a trend—it’s what your audience expects.
Spend Where Your Audience Actually Is
Content & Creative
With consumers spending most of their media time online, digital channels have not only grown but transformed, creating new opportunities for audience engagement.
What Only You Can Do
Content & Creative
How brands succeed by focusing on their unique strengths rather than chasing trends.
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