Thrift Store Retailer

Historically, our client, a thrift store retailer, depended on traditional media to engage with their audiences and to drive more sales and engagement to their stores. As trends shifted, the client saw a need for more consistent digital marketing efforts to frequently drive site/store traffic, and increase sales year over year.

Our strategy consisted of two phases, phase one was a digital campaign to promote the quarterly coupon promotion for the thrift store retailer. Phase two was a brand awareness campaign:

Phase 1

• Display: Targeting of potential shoppers based on the overlapping of 1st and 3rd party data and the CRM (customer relationship management) data that the retailer had provided.
• Email Marketing: the coupon was featured in a weekly promotional email that highlights deals.
• Print: Coupons were also distributed through print during higher circulation days, driving interest in the promotion to the more traditional audience.
• Video: Created videos were targeted towards the identified audience and engagement.

Phase 2

• Video: Targeted video that highlighted shopping coupons, donation locations, and the retailer’s social media.
• Display: A wider target was cast to generate brand awareness and interest through display ads.
• Content Marketing: Focused on where the thrift store retailer’s dollars go and promoted the organization.
• SEO: An ongoing focus on increasing organic search results.