No database exists that tracks high school graduates by CPA or academic performance. SAT and ACT test takers can be costly additions to an acquisition budget. So how can a public university attract high performers that excel in STEM programming? Re-targeting ads was part of the solution.
This public, 4-year institution developed a four week digital campaign leading up to National Decision Day (when seniors choose which college to attend). The plan researched the top 40 performing STEM high schools in neighboring states. Geotargeting in-app ad delivery in those schools, students that engaged with the ad and then left the area were later retargeted. Re-targeting ads resulted in an 83% growth in admits for this public university.
In Total:
The plan spent less that $3,000 to deliver 250,000 ad impressions over the four week period.
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