Slowly migrating from a print focused campaign to digital advertising, our client wanted to promote their largest sale event of the year. The summer tent sale needed an awareness strategy, but also foot traffic, and the goal was growth of 10% over the same event in 2017.
“This campaign was very successful,” said our client, when asked about sales numbers.
BY THE NUMBERS
Home Page Takeover
149,222 Impressions
Exposure
24d 7h 9m 43s
Display Impressions
150,000
Click Through Rate
.16%
WEST MICHIGAN FUNERAL HOME MIGRATING FROM A PRINT FOCUSED CAMPAIGN
This client experienced great results in their digital campaign over 2017. Their primary goal was awareness, but this campaign added a layer of Search Engine Marketing to assist with conversions. Because their competitors largely advertise in print, migrating from a print focused campaign to digital advertising was a departure for their business and industry. The word of mouth this effort generated was enough to prove to this client that the campaign was working.
SEM Results
Impressions delivered: 42,043
Click Through Rate: 4.18%
Impression share: 51.73%
Avg Position: 2.38
SEM Results
Impressions delivered: 1,348,475
Click Through Rate: 0.15%
Exposure: 276d 18h 36m 33s
In view time: 33s
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