Not all education projects are for universities or colleges. This omni-channel campaign was requested by a third-party education consortium that distributes scholarship funds. Like many college funding entities, the consortium needed more students and their parents to be alerted to available funds and application deadlines.
It was clear that the omni-channel campaign, targeted to students and their adult influencers, would garner the attention the program needed. The group used the following tactics to create attention and activate their audience.
Creative and Targeted Display
Search Engine Marketing
Social Media
Content Marketing
Omni-Channel Campaign Results
6%
increase in scholarship form fills
48%
increase in conversions from form fill to application
28%
increase in website session length
42%
of applicants were attributed to the campaign
6%
increase in scholarship form fills
48%
increase in conversions from form fill to application
28%
increase in website session length
42%
of applicants were attributed to the campaign
6%
increase in scholarship form fills
48%
increase in conversions from form fill to application
28%
increase in website session length
42%
of applicants were attributed to the campaign
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