A one-mile long paved path through Detroit’s Hart Plaza, the Leukemia & Lymphoma Society’s Light the Night event drives awareness and fundraising efforts for the nonprofit’s mission. Named for the act of generating light and warmth for those in the darkest time of a recent cancer diagnosis or battle, the event invites participants to be the voice that speaks ups, the hand that reaches out, and the light that supports a cure for cancer.
The event drives fund raising through a network of friends, family and corporate teams. Supporting the cause is easy, individuals simply support a team financially, sponsor the event, participate as a walker, or volunteer. Funds raised during the event have resulted in:
WITH THE SUPPORT OF MLIVE’S MEDIA AND MARKETING SUPPORT, THE 2021 EVENT WAS RECORD BREAKING FOR THE ORGANIZATION IN A NUMBER OF WAYS.
$458,927
Raised for life saving research and patient services
557
participants
in the Walk
31
Corporate Teams Recruited
56
Family and Friends Teams Recruited
Our 2021 Light The Night fundraising event had a RECORD BREAKING year in Detroit, and MLive was a huge part of the reason why. The team was flexible to our needs, easy to work with, and always responded with grace and courtesy…plus, our audience reach was bigger than ever before thanks to our targeted ads and sponsored articles. If you’re looking for a media partner who will deliver on their promises and help build your brand, MLive is a great choice.
ANNE BRADLEY
Campaign Development Manager, Light The Night
The Leukemia & Lymphoma Society – Michigan/Indiana
TACTICS USED IN THIS CAMPAIGN
TRADITIONAL MEDIA
BROADCAST
DIGITAL DISPLAY
SOCIAL MEDIA
SPONSOR CONTENT
INFLUENCER MARKETING
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