Honda Case Study

A Northeast Ohio Honda dealer wanted to implement a complete digital marketing approach, transitioning away from traditional media such as television and radio, as well as third-party lead providers. This shift took place over the last three years and has resulted in the dealer moving from a 4th place position in regional market share to a #1 ranking.

Goals

• Increase sales growth
• Increase the number of site visitors
• Generate organic and direct site traffic

Our team of digital experts recommended a digital-first approach centered around the dealership’s website.

• Turning their own website into a lead generation engine, increasing their direct trackable marketing leads.
• The dealership adopted a holistic approach that emphasized multiple traffic sources that both generated traffic alone and magnified organic and direct traffic at the same time.
• A shift in budgets, traffic sources, leads and sales to yield better results than what they’ve previously seen.

• Site Visitors increased more than 100% over the last 3 years – from 5,750/month to 11,700/month
• Site Sessions increased more than 95% over the last 3 years – from 9,800/month to 19,100/month
• SEM/PPC (Search Engine Marketing/pay-per-click) traffic grew from 2,100/month to 5,000/month
• SEO/Direct (Search Engine Optimization) traffic grew 36% over the last 3 years – from 6,700/month to 9,200/month
• Social PPC (pay-per-click) traffic grew from virtually nothing per month to 2,600+/month