Building a Brand with an Omni-Channel Content Strategy

Michigan’s Best and ThisIsMIBest.com host foodies, travel lovers, tech fans and anyone curious about life in Michigan. It’s a place where anyone can find uplifting stories that might help them plan their next adventure – or just put a smile on their face. Getting involved in Michigan’s Best means sharing stories through video, social media, print and display. And as the brand evolved, it came to mean aligning one’s brand with highly sharable, entertaining and uplifting content via vlogs, sponsorships and other media. MLive’s most committed partners will be aligned in the brand and marketing of Michigan’s Best at a mass level.

Learn how this Michigan lifestyle brand grew from food searches to incorporate community stories on people, arts, technology, innovation, and what it meant for the brand’s audience, with this download.