Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desireable characteristics.
“Last Click” isn’t Always What to Measure
Some analytics focus on what happens at the point of purchase—the “last click.” But that’s just the tail end of an extended customer journey. Let us tie the entire consumer journey together, tracking all that provides insights to the consumer behavior along the way.
Reporting With Data you already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. You might start with segments of the business by product, transaction size, or other factors. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Site Conversions, Sales, or Traffic: Which is Most Important?
OUR EXPERTISE
Real World Examples
Credit Union Cites Transparent Reporting, Search Audits as Mainstay
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Case Study: Lead Generation for a Marketing Agency of Record
While our team does this work for hundreds of clients across the region and nation, we do it first for ourselves. This case study is…
Visit Detroit Partners With MLive Media Group to Drive Record NFL Draft Attendance
While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations
Industry insights
Blog Posts
Google Gets AI Supercharged
Analytics & Site Tracking
Discover Google's new AI features for Ads, Search, and Performance Max. Optimize campaigns with Advance Local's expertise for better results and higher ROI.
The Cookie Rollercoaster Continues
Analytics & Site Tracking
The cookie rollercoaster continues as Google announced it no longer plans to deprecate third-party cookies. Learn how that impacts marketers.
Navigating AI-Driven Search Algorithms: A Strategic Guide
Analytics & Site Tracking
SEO isn’t just about keywords anymore—it’s about understanding AI’s language and intent.
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This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
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