An expert on conversion optimization and personalization, Kevin Lindsay of Adobe Target is responsible for product marketing for the technology giant. He’s been cited as a key part of the what we know of Adobe’s website personalization and optimization technologies, which use AI and IoT to machine learn on the human conversion and influence paths.
This foundation is key in Lindsay’s efforts around personalization. In a recent blog on the topic, he shares how his work is “changing the way personalization happens, while helping brands rethink and re-architect their personalization approach so they, too, can deliver the best customer experiences.
During the recent Adobe Summit in Las Vegas, MLive Media Group’s Eric Hultgren had opportunity to sit with Kevin Lindsay and talk through the state of optimization and personalization today.
INDUSTRY INSIGHTS
Blog Posts
Small Brand, Big Impact: Why Size Is Your Branding Advantage
All
In a world dominated by corporate giants, your small business's branding isn't just an expense—it's your secret weapon. Learn how strategic branding creates authentic customer…
Why the Super Bowl is Important for Marketers, Especially if Your Team isn’t Playing
All
The Super Bowl transcends football, becoming a cultural phenomenon where Americans collectively spend $17.3 billion on game day celebrations. But beyond the snacks and spectacle…
How Dad Jokes Accelerated a TikTok Account
All
When creating content for social media, consistency and clear audience expectations matter as much as quality. A 34-day TikTok experiment with Christmas dad jokes showed…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
