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You Have Changed, but Your Image Hasn’t
Life happens at a fast clip, and your brand matures with every deal. If your brand promise, products or services have changed in time but your brand hasn’t kept up, it may be time.
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You Aren’t Memorable
Your potential customers see you frequently, but don’t remember your brand or worse, your mission.
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You Look Dated
Your choice of date-night clothing has changed since you graduated high school. If your brand has been around a long time and never shrugged off the bellbottoms, it’s time to refresh your wardrobe.
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Brand Promise Isn’t Clear
Do you have a mantra? Do you stand for something? Do you have a shared mission? That should be evident visually to those that encounter your brand.
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Poor Sentiment
Your brand has poor consumer perception and needs to reinvent.
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New Competitors
When the competitive set changes dramatically, you need to choose: stick with what has worked, change, or simply refresh. “Updating” is not the same as “Start Over.” Act in accordance with what reality is now, not what it once was.
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